> ## Documentation Index
> Fetch the complete documentation index at: https://irisdocs.prescientlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Content & Inbound

> Publish material that demonstrates judgment and creates relevant sales conversations.

Use four content types:

| Type          | Example                                                           |
| ------------- | ----------------------------------------------------------------- |
| Teach         | When a workflow needs AI versus deterministic automation          |
| Point of view | Why most AI strategies should start with one operational workflow |
| Evidence      | An anonymised or illustrative before/after workflow               |
| Method        | How you scope, diagnose, validate and prioritise                  |

Avoid generic tool lists and broad AI commentary that a buyer can generate themselves.

Use content to start conversations: **publish → engage with relevant buyers/partners → notice problem signals → start a contextual conversation → feed objections back into future content**.

Track qualified conversations and opportunities rather than impressions alone.