> ## Documentation Index
> Fetch the complete documentation index at: https://irisdocs.prescientlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Positioning & Service Offer

> Define who you serve, the problem you solve and the first thing you sell.

Before scaling outreach, be able to answer four questions:

1. Who is the buyer?
2. Which costly problem do you understand?
3. What outcome matters?
4. What is the first paid engagement?

Use **Defining Your Niche** to choose the market, **Service Offer Design** to package the diagnostic and **Messaging & Value Proposition** to explain it in buyer language.