Learning Paths

Choose the shortest route to the commercial outcome you need next.

Goal	Path
Win a first client	ICP → offer → proof → outreach → discovery → qualification → proposal
Run a first diagnostic	Scope → stakeholders → Iris evidence → workflow → validation → opportunities → business case → readout
Improve sales conversion	Positioning → discovery → qualification → pricing → objections → proposal
Grow beyond one-off projects	Standardise delivery → implementation backlog → expansion → recurring service → hiring/partners

30 / 60 / 90 days

Days 1–30: choose the ICP and offer, build minimum proof, activate the warm network and start outreach.

Days 31–60: run discovery calls, close and deliver a paid diagnostic, then refine the offer from real objections.

Days 61–90: convert findings into implementation work, create a case study and document the repeatable sales-to-delivery process.