Positioning & Service Offer

Define who you serve, the problem you solve and the first thing you sell.

Before scaling outreach, be able to answer four questions:

1. Who is the buyer?
2. Which costly problem do you understand?
3. What outcome matters?
4. What is the first paid engagement?

Use Defining Your Niche to choose the market, Service Offer Design to package the diagnostic and Messaging & Value Proposition to explain it in buyer language.