Messaging & Value Proposition

Explain your offer in business language that connects the client’s problem, outcome and your evidence-led method.

Your message should make the buyer think “this is relevant to my problem”, not “this person knows a lot about AI.”

Core formula

We help [ICP] achieve [outcome] by [method], without [common pain].

Example:

We help growing professional-services firms identify where AI and automation can remove operational friction by understanding how work actually happens, rather than starting with a generic list of tools.

Translate technical language into business language

Technical language	Buyer language
LLM workflow	Reduce manual drafting and review time
Agentic automation	Complete defined multi-step work with human approval where needed
RAG	Give staff faster answers from approved internal knowledge
API integration	Remove re-keying and handoffs between systems
Workflow automation	Reduce repetitive routing, copying and manual checks

A credible Iris talk track

We use a structured diagnostic methodology combining stakeholder interviews, consent-based screen observation where useful and workflow analysis to identify where change can create the greatest commercial value. Iris helps us build the evidence base; we then validate the findings with your team and recommend what should happen next.

Avoid these messages

• “We revolutionise businesses with AI.”
• “We can automate anything.”
• “Our platform will tell you exactly what to build.”
• “AI will save 80% of your costs.”

Build three versions

Create a one-line positioning statement, a 30-second explanation and a two-minute explanation that adds your method, proof and example outcomes.